About us

ABOUT USBrand Identity

We Do Technology SK hynix is ushering in a new future by leading the technology-based IT ecosystem.
With tenacious commitment and technological innovation, SK hynix is striving to make a future where all stakeholders and members of society enjoy shared growth. By establishing a system of a new brand identity, SK hynix is aiming to become a maker of a better world at the core of advanced technology.

  • Purpose

    Making a better world with all members of society by leading the tech-based IT ecosystem

  • Values

    Tenacity & Commitment Tech. advanced Together prosperity

  • Drivers

    Leading Technology Trusted Partnership Shared Social Value

Brand Identity

Technology Innovator for a Better World

Brand Slogan

We Do Technology SK hynix
The mission of SK hynix
The unique values upheld by all SK hynix members
The reasons for which customers/society choose and support SK hynix
Brand Identity (BI)
The identity & ultimate goal of SK hynix which reflects the Purpose/Values/Drivers
Brand Slogan
A more symbolic and concise version of the BI