Wings of Happiness represent SK taking flight by pursuing both social and economic values that are the two pillars of SK’s DBL (Double Bottom Line), conveying SK’s global enterprising spirit and will to pursue happiness.

SK’s color system is comprised of the primary colors and secondary colors. SK’s primary colors, SK Red and SK Orange, are the colors that represent SK. Using the same color consistently is important in building SK’s image, and thus the color system must be adhered to strictly.

SK’s secondary colors also represent the company along with the primary colors. These secondary colors are SK Yellow, SK Green, SK Teal, SK Blue, SK Navy, SK Purple, and achromatic colors, such as SK Black and SK White. The color system specified in this clause must be followed strictly to present consistent colors across all the various environments and channels.